A core experience helping dairy farmers identify cows ready for mating during one of the most critical periods of the farming season. Led the redesign of the Heat List from concept to launch, simplifying high-stakes daily workflows and driving very high user satisfaction.

A dedicated feature suite adapting the platform for large-scale beef cattle operations across NZ, Australia, and the US. Spearheaded the 0-to-1 design for key tools, delivering an intuitive Feed Demand Calculator and reproduction monitoring.

Real-time labor detection feature designed for dairy farmers during peak calving. Led the product experience from discovery through rollout - translating sensor data into actionable alerts that caught high-risk medical complications early, saved stock lives, and significantly reduced manual monitoring hours.